Real Estate in Prescott Arizona in the Virtual World Without Offices
Real estate has changed. It is about to change even faster. The internet is replacing office and storefront brokerages. The real estate industry is looking more and more like the travel industry every day. Travel agents now are just large internet companies without clients walking in. Today’s walk-in traffic happens online.
Fasten your seat belt. Your life has changed. Those customers that were tripping over the threshold to get to you are no longer looking for an agent’s office. They are looking for property online. Get real folks. Where do you go to book a flight or hotel room? Where do you go to get info on the value of your used car or find a new one? Where would you go to find your next house? Your customers are going there too.
Is your brokerage working in the new environment? If not your market share is certainly dropping. What you may think is an extremely weak market may be a weak marketing plan. Old stoggy brokerages with fancy offices and big overhead are dead. There is no need for offices with today’s clients.
I gave up a traditional brokerage model over a year ago once I found eXpRealty and the future. I could not keep throwing BIG money at an old model. It was not in my best interest to keep feeding a hungry office overhead when I could do the business more efficiently without the gorilla looking to get fed every month. I knew the future was here and we were not going back to the old ways.
eXp Realty was founded by a person with the vision of the future. Glenn Sanford comes from an internet marketing background and not from a real estate background. Glenn used the internet once he got into the real estate business to close 75 sales his first year. That is the kind of company visionary I want to follow. He saw what I saw happening in the industry. He knew that a downturn in the market had to be met head on with a downturn in overhead for the broker/owners as well as the agents. Brick and mortar offices had to go and the time was now because technology and the need to reduce overhead were merging. The public was even leading the way with their tech savvy lifestyles and desire for privacy when making decisions so impacting for their families. A tough economy meant tough decisions. Those decisions were to be private and calculated.
Glenn’s started eXp just 2 years ago. We have grown into 14 states in that time. He assembled the apps to make it happen. The industry press is on to us.
The office space GONE. The huge office machines GONE. The filing cabinets and their space GONE. The agent’s desk fees GONE. The technologicly dead-ended learning curve GONE. The coffee machine and water cooler GONE taking the water cooler and coffee clotch mentality with it. In came the paperless office in the agent’s home without the travel expenses or distractions. In came a virtual office building with meeting rooms and classrooms. In came online files in the cloud accessible from anywhere. In came easy access to the broker and admin people right from home. In came training like never before. In came recorded training session available when I am available. In came our hired-gun tech gurus to lead the way and develop the future platform of real estate. In came blogging and WordPress to allow the public to find us in virtual space. In came a commission structure based on all the overhead savings passed to the agents. In came a company growth plan rewarding every agent who helps grow the company into the future. In came a way to retire from the industry and be rewarded for helping redevelop it. In came the agents with the right talent leaving those not savvy or willing to become so in the dust.
I can get up, make my coffee, and talk to someone like minded and working from any location in the country who is also in our virtual office. I don’t need to drive there. I don’t need to find childcare for that meeting. I can take the training I really wanted yesterday or last month but I was too busy working or playing to take. Our training and office space never closes. All business days have live training with agent participation. Our meetings are short and informative in our virtual space with video and live chat.
I have a direct line to the thinkers and movers in eXp Realty. We are a collaborative brokerage that is always changing with the market and technology to simplify our business machine and work smarter. What we glean together gets implemented system wide quickly. We do not see each other as competitors. We are collective collaborators with a common focus.
I can contact our tech gurus any time and get answers or help and a a solution. These guys are specialists in real estate technology. They know the business model and have built out the online technologies we use. They know how to get the information across and implemented. They will work with me on my website, Facebook, SEO, presentations, databases, or my smart phone. We can brainstorm. We get to know each other at the same time.
eXp Realty is the best place for the new generation of real estate professionals who want the freedom to work in their own environment. We have the tools. Just bring your talent.
Are you with me yet? If you see that same future NOW, you need to be part of it. Contact me for a guest tour of our office space from your own home. See if you agree that the future is here and you should not be left behind. You are invited to the eXp cloud.
Jerry Germansen, Associate Broker, Prescott Arizona Market of eXp Realty
928-632-3906 jerry.germansen@searchonprescott.com
Building our team through real estate technology.
www.AllofPrecott.com
